Bad design is good design. And tasteful good design, likewise, is bad. Not good-bad, just bad-bad. Now that “perfect” design is possible with the click of a mouse, the industrialized world has become nostalgic for “imperfect” design. As computer-aided everything takes over our lives we begin to realize, little by little, what is missing from the high-tech world. We realize that a crooked line sometimes has more soul than a perfectly straight one and that a recording that has just the right amount of distortion is often preferable to a perfect copy. Woe unto us when the medical profession perfects their newest genetic and cloning techniques! We might actually realize that our imperfections are what makes us human.
The easier it becomes to produce perfection, in design, grammar, rhythm, and pitch, the more those who have the earliest and easiest access to that perfection want to abandon it. In a kind of reverse snobbism, Web designers and trendy magazine editors use the latest software programs to imitate the work of anonymous designers and artists. They use high-end computers to imitate the work of people who can’t even afford a computer. These unsung artists are the sources of inspiration for programs such as Photoshop, Illustrator, QuarkXPress, or Pro Tools, but never in their lives have they had access to, or even dreamed of, these tools.
As true perfection appears on the horizon, as the fruits of the enlightenment and of centuries of scientific progress appear within grasp, we take a bite of the perfected tomato or a huge flawless strawberry and realize that something has been lost. Flava. Soul. Humor. Funk.
The nostalgia for design that originates on the streets is a pathetic attempt by sophisticates like myself to recapture that lost soul. We think that by imitating the look of something “real” we might actually become more real ourselves. But for most, the Faustian bargain has already been made. We can never actually be the man or woman who draws the shoes or the tacos on the kiosk walls, but we have certainly learned to appreciate the person who draws them. We can experience that weird but typical 21st-century sensation—loving something and laughing at it at the same time.
In the 19th century, as the technology of photography became more and more ubiquitous, artists quickly abandoned “realistic” portrait and landscape painting in droves. Why compete with a machine that can do it more quickly, easily, and inexpensively than you? In short order, they had to unlearn their drawing lessons and abandon their technique. They learned to draw like a child, like a “primitive.” They wanted to capture the soul, the feeling, the sensation that the camera missed. They made virtual African art, virtual primitive art—basically, high art that looked like it was made by people who didn’t know what they were doing. In time, “good” design became so easy even your software could do it! “Bad” design took soul. Or at least virtual soul. Artists and designers began collecting examples of this “authentic” design as items of inspiration. Little icons. Little shrines to those less schooled than they. Their studio walls would be filled with photographs and clippings of signs and buildings like these. Their own work was good, but this was the “real” thing. Unschooled, uncorrupted, and mostly unpaid.
Sure, it is funny, the clunky layout and the sloppy painting on most of these images, but everyone knows that like these images, a taco on the street tastes better than one from Taco Bell. And there lies the key.
Street tacos actually are better. They feel better and smell better. They are less perfect, less clean (certainly), less high-tech, and there are no groovy advertising campaigns to back them up. But thequesadilla con floresthat one can order (during the right season) on the street, with a coldcerveza, is something that the perfection of a chain can never approach.
Perfection, one must conclude, is not actually perfect at all. In fact, it is almost the complete opposite. Perfection is bad. But bad is good. But bad perfection is not good, only good bad is good. It’s all very simple.
If these works are authentic, real, true, human—what then are the works made using sophisticated software programs, elegantly designed and with beautiful, tasteful graphics? Are they inauthentic because they are well done? Is perfection not also real? Is not the antiseptic globalized world just another kind of real? Isn’t a false thing that everyone believes in then a real thing? And, of course, isn’t it the real that many of these self-taught artists and signmakers aspire to? Aren’t they just dying to be corrupted?
Well, it might all be a matter of semantics, but if one is to assume that “real” infers having some basis in life and living as we know it, then the products of globalization are not, in fact, real. They are cleaned-up versions of those funky kiosks. They are imitations of things that are real—which, in fact, the march of globalization seeks to eradicate. The global wave would wash away all of these originals and leave only their copies. A kind of pod people world.
The new attitude expressed toward crummy artifacts is that they are evidence of the resistance of the real to the unreal. If the unreal at various points and places around the world manages to completely obliterate the real, as it has done in many parts of the industrialized countries, then the real itself will eventually become merely a memory, a quaint story, a picture in a book of something that no longer exists. Colonial Williamsburg, Main Street USA, or Warwick Castle. The real is unreal in many places because it is no longer there.
The faster and greater the spread of globalization, neoliberalism, and multinational corporations, the greater the nostalgia for that which they replace. We must memorialize the anonymous artists because their work is in danger of disappearing. It is beautiful. It reminds us that underneath the slickness and the logos there are still human beings.
